All our gold jewelry has a PVD coating—a modern technique that adds an ultra-thin but super tough metal layer. This helps your pieces resist scratches, keep their color without fading or tarnishing, and stay beautifully shiny for way longer.

Unlike regular gold plating, which uses a thinner, softer layer applied with electroplating, PVD handles everyday wear, moisture, and sweat much better. Gold plating can wear off faster and often needs touch-ups, but PVD keeps your jewelry looking fresh and vibrant day after day.

Simply put:

• PVD coatings are stronger and last longer than standard gold plating.

• Your jewelry holds its color and shine much better over time.

• Gold plating might cost less at first but requires more upkeep.

If you want delicate, high-quality pieces made to keep up with all your daily adventures, PVD is the smarter, tougher finish that keeps your jewelry shining bright!